Silver Innovation - Website Development

Whatever the industry, people are turning to the web for convenience - just Google it! You don't have to be Amazon or eBay but your website needs to look good and provide useful content/functionality. It's a good idea to think hard about what your objectives are for having a website - doing it because everyone else is doing it is not enough. However sometimes you need a helping hand when it comes to what's possible these days - which is where Silver Innovation come in.

Websites that work

So having a website isn't all about image - it should serve a purpose...perhaps many different purposes. Even if the sole objective is to get someone to pick up the phone and dial your number. Consider the following:

What do you want when you visit a particular website?
How quick/easy does that website make it for you to get what you want? (and fight through everything you don't)
How quickly do you lose interest and go elsewhere?

Here are some ideas for what your website could do for your customers:

Let people make contact with you - enquiry form, telephone details, address details, map & location etc
Online products catalogue - let people browse your range at their leisure. It doesn't have to have any buy-online facility....this doesn't suit every industr after all.
Download important documents - brochures, contracts, forms, letters
Customer portal - empower customers so they can get updates 24/7 without having to ring you up during business hours

Another pet hate is websites that are never updated.... it makes your company look extinct. We firmly believe that the best way to ensure that any website stays up to date is to build in content management which allows you to update it yourself. If you can use a word processor, you can use the simplified content management that we can provide.

Some websites only need content management in some areas like a news page whereas others may need to be able to update every page, add new pages and re-order them to suit the ever changing needs of their organisation.

There are a few ways you can keep your site up to date though, and it depends on your technical knowledge:

Update it yourself using web editing tools such as Dreamweaver/Contribute using HTML/CSS and uploading it via FTP. (If this sounds like German, it probably isn't the best option for you)
Update it yourself using content management - just like using a word processor but actually within the website itself.
Silver Innovation can update it for you

The best strategy is for us to empower you to keep your own website up to date with fresh content, stories, articles etc.

Our web development

Currently all our web development is coded in PHP which is a stable and powerful server side scripting technology. All our HTML is written to either HTML 4.01 or XHTML 1.0 standards and CSS is utilised to ensure best practice for the web.

Our websites are written with SEO friendliness in mind and we make use of the latest web 2.0 technologies such as DHTML, jQuery and MooTools to ensure your solution is streamline, accessible and lightweight. We typically avoid clunky and unfriendly solutions such as Flash - most things can be implemented in a much better way.